CCR #2 (Draft)

Creative Critical Reflection #2 Draft:

2.) How does your product engage with audiences and how does it represent social groups or issues?

    My product engages with audiences by discussing issues that women in our target demographic deal with daily. These issues include fat-shaming, racism, cultural appropriation, sexism and white washing in the media. These issues are discussed through articles and interviews. For example, the model being interviewed in my four-page spread discusses how bullying and sexism have affected her and her career, and the impact of gender roles on the fashion industry. This format of discussion allows for audiences to relate to celebrities and my magazine's overall brand by showing the more vulnerable sides to successful public figures. Interviews reveal the personalities that the general public doesn't get to see and gives celebrities a platform to speak out in support of political and social movements such as #metoo.

    To further engage my audience, the stores that offer my magazine will also pass out cards that display our company name and show immediate prices for certain subscriptions. This would entice prospective readers to find out more about the magazine if they're interested. This card can also serve as an advert that can be passed out at social events, distributed to other magazines to be featured as an insert for their magazine issues or mailed out to citizens that fit our target demographic. Another way we engage with our audience is through social media. On our posts, our audience can leave any comments, questions and complaints. Our usage of social media shows how we as a brand are able to accommodate the growing presence of technology and social media and open minded to new ideas.

   To engage with our audience through our print distribution, Donna magazine would be sent to stores like Publix, CVS, Walgreens and bookstores such as Barnes & Noble, Books-a-Million, and Elysian Fields. Distributing the magazine to a variety of "high-end" and "lower-end" stores establishes my magazine as an affordable brand that is easily accessible to women of varying socioeconomic classes. Alongside the store sales, print magazine subscriptions can be bought through the Donna magazine website and Amazon. Digital subscriptions of the magazine can be bought on e-readers such as Kindles and iPads and Nooks. Making digital versions of my magazine available for sale helps reach out to the older section of my target audience. Overall, the variety of digital and print magazine sales will engage with my audience by making sure that they can access the magazine with ease at their nearest convenience despite their economic status or age.